About the Programme:

As companies emerge from the pandemic, geopolitical developments have compounded economic shocks of monumental dimensions, and Industries are grappling with structural changes to adjust the “New Normal”. These unprecedented crises, combined with evaporating demand and weakened consumer sentiments are challenging companies operating across sectors to re-imagine the way forward. There is of course one silver lining viz the rapid proliferation of digital technologies and their immense possibilities which have created opportunities for leveraging better consumer insights as well improving the processes through which organizations can strategize and optimize their businesses. Amidst these emerging developments, business leaders are now mandated to develop an evolved playbook for success in the marketplace. The playbook, developed with right insights, will help marketers’ re-segment their markets to respond to changing customer profile and preferences, outpace competition and deliver world class products and services. Put simply, marketers are now expected – more than ever before - to think strategically and take the required actions to transition from traditional marketing management approaches to strategic marketing. To enable marketers understand emerging patterns and trends and to equip them with insights and tools needed to respond decisively with a strategic perspective, the CII-Suresh Neotia Centre of Excellence for Leadership (CII-SNCEL) in association with The Strategy Academy Centre for Advanced Studies (TSACAS), will institute the Strategic Marketing Leadership Programme.