About the Programme:

Corporate executives across sectors are navigating uncertain waters. Coupled with sticky consumer behavior from the pandemic, geopolitical developments have further compounded economic problems. For business executives, an impending global slowdown also presents an opportunity to rethink marketing strategies, rebalance team efforts and refocus on ways their brands connect with customers for the long term. In sum, they need a strategic pivot to adjust the products and services are marketed to weather the storm and thrive.




Building on the success of its maiden batch in 2022, the long duration, certified CII Strategic Marketing Leadership Programme (SMLP) is designed to equip participating executives with a strategic playbook to enable their teams acquire a fresh perspective on their respective markets, identify a new generation of competitive challenges they are up against and learn new capabilities to respond in a novel way. The programme, conducted by leading academics and industry practitioners, will also help re-segment their markets to respond to changing customer profile and preferences, outpace competition and deliver world class products and services. This programme is brought to you by the CII-Suresh Neotia Centre of Excellence for Leadership (CII-SNCEL) in association with The Strategy Academy Centre for Advanced Studies (TSACAS) and will commence in JUNE 2023.




A UNIQUE EXECUTIVE EDUCATION PROGRAMME




Pre-recorded digital programmes lack both faculty interactivity and shared learning with peers. Unlike these, the certified CII SMLP provides the convenience of a two-way interactive phased learning with live faculty and reproduces the rigor and assessment of the traditional classroom learning format.




Highlights:




• Location Agnostic Participation

Enables participants from anywhere to attend faculty conducted 100% LIVE sessions.




• Smart Learning & Transformation Solution [SLTS]

2-way LIVE video conferencing platform




• Smart and High Impact Learning

Course conducted beyond office Hours and to feature Harvard Business Case Studies




• Expert Faculty

Conducted by proven academics and domain experts




• Real Life Industry Perspectives

Hands on perspective sharing by renowned Industry Practitioners




• Comprehensive Assessments

Multilevel, graded, and continuous evaluations