About the Programme:

Multiple forces of change have increased the need for companies to excel in innovation for winning in the marketplace. Enhancing the innovation readiness of firms requires a multi-faceted approach that touches upon all aspects of business strategy and a rigorous discipline in execution. Successful innovation strategies and design thinking have been the key differentiator for firms like Apple, IBM, Google, Airbnb, PepsiCo, and Nike to be successful brands. These players are agile in design and innovation of products and services as per the voice of the customers. This program will be an experiential learning journey, bringing together business leaders, technocrats, academia and industry experts for an enriching, multi-disciplinary learning on the inescapable need for leaders to infuse an organization wide culture of design thinking, innovation and integrating technology for business success by focusing on customer centric products, service and processes. The program dwells on the strategic role of an inspirational leadership style to champion an innovative culture and investment in people to drive leadership in innovative products, services and business models and win in the marketplace.